Ole Smoky Distillery in Gatlinburg
The Parkway in downtown Gatlinburg is full of sights, sounds, and attractions, but few stops capture the true spirit of the Smoky Mountains quite like Ole Smoky Distillery, also known as The Holler. More than just a place to sample moonshine, Ole Smoky is an experience that blends Appalachian tradition, live entertainment, and a behind-the-scenes look at one of Tennessee’s most famous exports.
Whether you’re visiting Gatlinburg for the first time or returning for another mountain getaway, Ole Smoky Distillery is one of those places that naturally draws you in and often keeps you longer than planned.
A Flagship Distillery in the Heart of Downtown Gatlinburg
Ole Smoky’s Gatlinburg location holds a special place in the brand’s history. It was the first legal moonshine distillery to open in the state of Tennessee and remains one of the most visited distilleries in the country. Located right along the Parkway, The Holler feels less like a traditional distillery tour stop and more like a community gathering place where locals and visitors mingle throughout the day.
The rustic exterior, wooden barrels, and open-air design immediately set the tone. This is a place rooted in mountain heritage but designed to be welcoming, social, and fun, even for those who don’t consider themselves moonshine drinkers.
Live Entertainment and Energy in the Courtyard
One of the biggest draws of Ole Smoky Distillery is the entertainment-filled courtyard, which often feels like an impromptu mountain concert. Live music is a constant presence here, with bluegrass, country, folk, and acoustic performers taking the small stage throughout the day and evening.
The courtyard buzzes with energy as guests gather around in rocking chairs, stand on the side of the stage, or simply pause during their Parkway stroll to take it all in. It’s not uncommon to see people clapping along to the music, dancing casually, or striking up conversations with strangers, a reflection of the laid-back, friendly vibe that Ole Smoky is known for.
What makes the courtyard special is that it’s not ticketed or exclusive. You don’t have to commit to a tasting or purchase to enjoy the music, which makes it one of the most accessible live entertainment spots in Gatlinburg.
Watching Moonshine Come to Life
Step inside, and the experience shifts from lively social space to hands-on education. One of the highlights of Ole Smoky Distillery is the ability to watch the moonshine-making process in action. Through viewing windows, guests can see copper stills, fermentation tanks, and the inner workings of how Ole Smoky transforms simple ingredients into its signature spirits.
This behind-the-scenes look adds depth to the experience, especially for visitors who are curious about how moonshine differs from whiskey or bourbon. Staff members are often nearby to answer questions, explain the process, and share stories about the history of distilling in the Smoky Mountains.
For adults 21 and older, tastings are available and offer a guided way to sample several varieties while learning what makes each one unique. It’s educational without feeling stuffy, making it approachable even for first-time tasters.
Exploring the Store and Popular Moonshine Flavors
The retail area at Ole Smoky Distillery is where many visitors find their favorite flavors and where it becomes very hard to leave empty-handed. Shelves are lined with mason jars and bottles showcasing Ole Smoky’s wide range of moonshine and whiskey offerings.
Among Ole Smoky’s most sought-after flavors are Original Moonshine, known for its bold, high-proof bite that honors classic Tennessee traditions, and White Lightnin’, a slightly smoother option that still delivers plenty of authentic shine flavor. If sweeter spirits are more your style, Apple Pie Moonshine quickly becomes a favorite, blending notes of baked apples and warm cinnamon into a sip that feels perfectly at home in the Smoky Mountains.
Fruit-forward options like Blackberry and Peach are especially popular for sipping or mixing, while seasonal flavors often rotate throughout the year, giving returning visitors something new to try. Ole Smoky also produces a lineup of whiskeys and bourbons, including flavored varieties that appeal to both traditional whiskey fans and those looking for something a little different.
Beyond spirits, the store carries branded merchandise, glassware, apparel, and gift sets, perfect for souvenirs or bringing a taste of Gatlinburg home with you.
Why Ole Smoky Is a Must-Visit in Gatlinburg
Ole Smoky Distillery stands out because it offers more than one experience in a single stop. It’s live entertainment, cultural history, craft distilling, and social atmosphere all rolled into one. You can listen to music, learn something new, sample local spirits, and relax, all without leaving downtown Gatlinburg.
For Simply Touring readers planning a Smoky Mountain vacation, Ole Smoky Distillery is an easy addition to your itinerary and a memorable way to experience the flavor, sound, and spirit of East Tennessee. Whether you stay for one song or an entire afternoon, it’s a place that truly captures the heart of Gatlinburg.
Frequently Asked Questions
Where is Ole Smoky Distillery located?
Ole Smoky Distillery, also known as The Holler, is located right along the Parkway in downtown Gatlinburg, Tennessee. Its central location makes it an easy stop while exploring shops, restaurants, and attractions in the area.
Is Ole Smoky Distillery family-friendly?
Yes. While tastings are reserved for guests 21 and older, families are welcome in the courtyard and public areas. Many visitors stop to enjoy the live music and lively atmosphere with kids in tow.
Do you have to pay to enter Ole Smoky Distillery?
No. Entry to the distillery and courtyard is free. Moonshine tastings require a small fee for guests 21+, and that fee is often applied toward a purchase in the store.
What kind of entertainment is offered at Ole Smoky?
Ole Smoky regularly features live music in its outdoor courtyard. Performances often include bluegrass, country, and acoustic Appalachian-style music throughout the day and evening.
Can you watch moonshine being made at Ole Smoky Distillery?
Yes. Inside the distillery, guests can view the moonshine-making process through designated viewing areas and windows that overlook the stills and production equipment.
Is Ole Smoky part of a distillery trail?
Yes. Ole Smoky Distillery is part of the Tennessee Whiskey Trail, making it a popular stop for visitors exploring multiple distilleries throughout the state.
Can you buy Ole Smoky moonshine on-site?
Absolutely. The retail store at the distillery sells a wide variety of moonshine, whiskey, flavored spirits, and branded merchandise that make great souvenirs or gifts.
What’s the best time to visit Ole Smoky Distillery?
Ole Smoky is busiest in the afternoons and evenings, especially on weekends and during peak tourist seasons. Visiting earlier in the day can offer a slightly quieter experience, while evenings often feature the most energetic live music.
