Build-A-Bear at The Island in Pigeon Forge
Quick Takeaway: A visit to Build-A-Bear at The Island in Pigeon Forge adds a simple, meaningful touch to your trip, giving kids a cuddly vacation companion while creating a sweet memory that pairs perfectly with a stay at Margaritaville Island Hotel and all the fun the Island offers.
For our family, every Smoky Mountain vacation includes a visit to Build-A-Bear Workshop. Tucked among the shops, attractions, and bright energy of The Island, this experience has become more than just a quick stop; it’s a tradition the kids look forward to every time.
Each of my kids loves picking out a new stuffie to bring along for the adventure, and those cuddly companions quickly become part of the memories we make throughout our stay. From cozy cabin nights to exploring all the Island has to offer, these little souvenirs add a touch of comfort and magic to the whole trip.
Starting Your Vacation with a Memory

There’s something special about letting kids choose their own plush friend right at the beginning of the vacation. The process itself: picking the animal, adding a heart, making a wish, and choosing outfits, turns a simple purchase into an experience.
By the time we leave the store, the excitement level is sky-high. Suddenly, everyone has a new travel buddy ready to tag along for photos, rides, and downtime. It’s a small moment that helps the whole trip feel a bit more special from the very beginning.
Pairing It with a Stay at Margaritaville Island Hotel
If you’re staying right on property, stopping by Build-A-Bear is incredibly convenient. One of the things I love most about staying at the hotel is how easy it is to weave experiences like this into your day without needing to drive anywhere.
After an evening of exploring, the kids can head back to the room with their new stuffies in hand. This is perfect for winding down on the balcony, relaxing by the fireplace, or settling in after a swim at the rooftop pool. Those little moments of comfort make a big difference, especially on busy vacation days.
It also adds a layer of excitement to the stay itself. The hotel already feels like a destination, and bringing a new cuddly companion along makes it feel even more special for younger travelers.

A Natural Addition to Your Island Itinerary

One of the reasons this stop works so well is its location in the heart of everything. Whether you’re riding attractions, grabbing a sweet treat, or catching the fountain show, Build-A-Bear fits seamlessly into a day at the Island.
Families can easily pop in between activities, making it a great “reset” moment, especially helpful if younger kids need a break from rides and crowds. It’s also a fun rainy-day option that still feels like an event rather than just passing time.
If you’ve already explored the many attractions, shops, and dining spots highlighted in my Island guide, you know there’s no shortage of things to do. Adding this experience simply rounds out the visit with something personal and memorable to take home. They can take their new friend to dinner at one of the many delicious restaurants at The Island as well!
Why Kids Love It (and Parents Do Too)
For kids:
- Hands-on, creative experience
- A souvenir that feels personal
- A comforting companion for the rest of the trip
For parents:
- Built-in downtime activity
- Easy location with no extra driving
- A keepsake that lasts far beyond vacation

A Small Tradition That Makes a Big Impact

Vacations are made up of big moments and little rituals. While the rides, shows, and scenic views are unforgettable, it’s often these simple traditions that stick with kids the longest.
For our family, starting the trip with a visit to Build-A-Bear has become part of the rhythm of traveling to Pigeon Forge. By the time we’re packing up to head home, those well-loved stuffies are a little fluffier, a little more worn, and filled with memories from every day of the adventure.
And honestly, that’s what keeps us coming back to it, trip after trip. I know my kids won’t always reach for stuffed animals, therefore I’m cherishing this season of letting them stay little just a bit longer.

Frequently Asked Questions
Where is Build-A-Bear located at The Island?
The store is located within the main shopping and entertainment area, making it easy to stop in while exploring attractions, dining, and shops.
How long does the experience typically take?
Most visits take about 30 minutes, depending on how busy the store is and how much time kids spend choosing outfits and accessories. The time could also vary based on how many children you have making stuffies!
Is it worth visiting even if you’ve been to other Build-A-Bear locations?
Yes! While the process is familiar, the fun comes from tying the experience to your Smoky Mountain vacation and creating a souvenir connected to your trip.







